Social Media Spin: Instagram Runs Test to Post Stories Directly to WhatsApp

Apps and Software

Photo By CC0 Public Domain via Max Pixel

Photo-sharing app Instagram now brings instant messaging application WhatsApp closer by running a test to allow its users to post Instagram stories directly to WhatsApp as a status.

The Facebook-owned company confirmed that they are running a test to improve the user’s experience on their platform. As such, they have allowed users to post Instagram stories and make it appear directly to their WhatsApp account. However, this test is only running amid a small number of app users.

A spokesperson for Instagram said: “We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.”

Technology news provider TechCrunch also reported that they were tipped by a Brazilian blogger who tried cross-posting an Instagram story. The report notes that Facebook wants that Instagram stories to be more shareable. Thus, they have allowed the new feature connecting to WhatsApp to certain users.

Last May, Facebook also tested cross-app notifications among Instagram, Messenger, and Facebook in alerting people whenever their account has messages or mentions. In 2014, Facebook acquired WhatsApp in a $19-billion deal with the promise that WhatsApp will continue to independently operate on its own brand. As it happens, this new feature test may be a bypass to the flagship apps of Facebook.