Vodafone Launches IoT Service for Subscribers


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Telecommunications company Vodafone has initiated an Internet of Things service called V by Vodafone. The service allows small devices with SIM cards to send location feedback to the Vodafone’s user via an app. It is currently being promoted to parents, car owners, and pet owners.

1. For parents, the service allows them to attach a device called MOVETRACK by Alcatel to the bag of their children. MOVETRACK is dust and water resistant, and it lasts up to four days. The small device can transmit the location of their kids using both the wireless network and GPS signal.

2. For pet owners, there is a similarly small device that is attachable to the collar of a pet dog or cat, which tracks down their location and monitors their activity. Users can also create virtual safe zones for their pets. Pet owners will receive alerts whenever their pets leave the safe zones. The device uses both a wireless network and GPS signal.

3. For car owners, the V-Auto can transform a simple vehicle into a smart car. The small device can send out an automated SOS in case the user is in a serious collision and/or needs emergency services. It can also track down the current route and the routes that have been taken by the vehicle, allowing close monitoring of its location. People using the vehicle with V-Auto will be graded and the user will receive a driving score through the app. Like the other services, V-Auto uses both wireless network and GPS signal.

“Over the next decade, the expansion of IoT into consumer markets will bring about an equally dramatic shift in how people manage their daily lives, at home and in their leisure time. ‘V by Vodafone’ makes it simple to connect a wide range of IoT-enabled devices, helping customers keep everyone and everything that matters to them safe and secure,” said Vittorio Colao, Vodafone group chief executive.

Vodafone serves several territories across the globe including Asia-Pacific and the Middle East.