Apple Inc's much-anticipated original series made its debut on iTunes on June 6. The reality show is about application developers trying to bring their ideas to the masses.
"Planet of the Apps," a 10-episode series, is an unscripted reality show similar to ABC's "Shark Tank." Developers try to spark interest from celebrity mentors with a 60-second pitch on an escalator. The advisers help contestants develop their products and prepare appeals for funding from Lightspeed Venture Partners, Snapchat's first investor.
The concept of "Planet of the Apps" came from musician will.i.am and producer Ben Silverman, who pitched the series to traditional TV players before approaching Apple.
Will.i.am appears as a judge in the show alongside entrepreneur Gary Vaynerchuk and entrepreneurial actresses Gwyneth Paltrow and Jessica Alba, who have businesses of their own.
"I felt like this was a great way to show that app developers or business people are not just white dudes in suits, or white dudes coding," Alba said.
At the end of the show, viewers can download the pitched apps from Apple's App Store.
The first "Apps" episode is free for those who want to see it on iTunes and the show's website. Succeeding episodes will be released every Tuesday through Apple Music and will be available only to the streaming service's subscribers.
The reality show is part of an effort to add exclusive video programing to Apple's music streaming service and to help attract new subscribers.
Apple is also working on a version of of Late Late Show host James Corden's "Carpool Karaoke" and documentaries about music figures Sean Combs and Clive Davis.
|Photo: macutz / Pixabay|