Next Up for Xiaomi: Sell Smartphones in the US Market


Photo By  Maurizio Pesce via Flickr

Consumer electronics company Xiaomi revealed its plan to enter the US market by the end of 2018 or early in 2019, reported The Wall Street Journal.

The Chinese smartphone manufacturer will reportedly extend its expansion because of its plan to do an initial public stock offering. It has already succeeded in entering markets in Southeast Asia in the past years and it has pushed into the Western countries, such as Spain, where it has also opened stores this 2018.

Xiaomi’s chairman Lei Jun announced during the annual legislative session that was held in Beijing that they have always been considering to enter the market in the United States. “We plan to start entering the market by end of 2018, or by early 2019,” Jun specifies.

Xiaomi is already selling various internet-connected devices in the US, such as electronic scales, cameras, and speakers. However, they have not yet formally introduced their smartphones because of certain challenges, which they said include the dominance of Samsung and Apple.

The success of Xiaomi will depend on the success of its carriers, said the report. A Chinese smartphone maker ZTE, for instance, got a healthy share of the market in the US because it has also partnered with US carriers.

Xiaomi will also need to navigate the potential concerns that were previously raised by the US officials, warning the US citizens to not use services and products made by the Chinese technology companies.