Apple Watch had more shipments in 2017 compared to Fitbit wearables, according to global market intelligence provider, International Data Corporation.
IDC recently published that the worldwide wearables have a continuing increase of trajectory in the full year of 2017. It says that the volume of total shipment has reached a new record. “Apple moved past competitors,” it says.
The IDC data reveals that the 2017 shipments of Apple Watch reached 17.7 million, overtaking Fitbit’s shipment sales of 15.4 million. In its previous record, Fitbit was able to sell 22.5 million of its units.
IDC Wearables research director Ramon T. Llamas said, “Apple is well-positioned to capture demand,” referring to people’s growing interest in smartwatches. Llamas adds that preferences of users are now more sophisticated than the past quarters and Apple took advantage of such demand by streaming multimedia and cellular connectivity.
The research director also notes that they will be keeping close attention to how Apple will continue with the performance or how its competition will keep pace.
Fitbit, on the other hand, was noted for the continued development of its OS platform. The company has also taken various steps to deepen its market reach in the healthcare industry.
The IDC Worldwide Quarterly Wearables Tracker as of March this year ranks Apple first, followed by Fitbit, Xiaomi, Garmin, and Huawei.