|Photo By Panithan Fakseemuang via 123RF|
In response to the latest scandal, Facebook announced that further limitations will be placed on apps with the ability to access accounts.
Cambridge Analytica is a private company that operates data mining, data brokerage, and data analysis. When a whistleblower exposed the harvested 50 million profiles from Facebook by Cambridge Analytica, the social media company has immediately been put in the spotlight.
“We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on,” said Christopher Wylie, who worked with an academic at Cambridge University to obtain the data.
That incident is a now a scandal and Facebook responded by reducing access of apps to protect the other millions of users worldwide. The barring causes several effects to app developers, such as the following:
- Developers can only receive a limited amount of information.
- Developers can no longer sustain access after users stop using their apps.
- Developers can only gain more access by receiving an approval from Facebook.
- Developers cannot access the account if the user did not use their apps for at least three months.
As a result, the new default access for developers only includes the user’s name, profile default photo, and email address when someone uses Facebook login through their apps. The detailed information that includes Facebook posts and more now require permission from Facebook. For users, the main benefit would be cutting of hundreds or thousands of apps connected to their Facebook accounts that may be collecting data, even after users have stopped using them for several months.
Facebook is still on the move to speed up efforts on data protection. Some of the upcoming changes are the response to the approaching data protection rules from the European Union.