Google Targets India, “Other Price-Sensitive Markets” to Launch Mid-Range Pixel Phone


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Google is considering to launch a mid-range Pixel smartphone in price-sensitive markets, such as India, around July or August, reported Economic Times.

The search engine giant is said to launch the smartphone in India because of the popularity of an affordable 4G internet led by the mobile network operator company Reliance Jio and other operators, which will maximize the capability of these products.

The details about the expansion plans were shared by the company’s top brass during trade meets in UK, Malaysia, and the US. Selected Indian retailers participated in said meets. “Google is excited about the expansion of the consumer products business in India,” the retailer said.

Another retailer who attended the trade meet claims that what Google really wants is to have a “sizeable” retail presence in India and build their brand, not to become over-aggressive in chasing a market share.

Google is also planning for a big advertising effort to compete with Samsung and Apple in the developing markets. Meanwhile, Google’s PR agency in India said that they have nothing to share as of the moment.

Alphabet, the parent company of Google, is also set to unveil its smart speakers, intelligent home automation products, and premium laptop Pixelbook for markets like India, the company’s executives stated.