|Photo by: Thought Catalog via Flickr|
The Philippines had the second largest amount of Facebook user data that may have been improperly shared with political consulting firm Cambridge Analytica, a company that uses big data to change audience behavior, said Facebook’s Chief Technology Officer Mike Schroepfer.
Schroepfer shared via the company’s newsroom that a total of 70.6 million Facebook users in the US were affected by the data scandal. The Philippines was ranked second, comprising 1.2 million users, and Indonesia third with 1.1 million users.
Schroepfer has provided the updates on the changes they created on their social networking platform to protect user information better. “We know we have more work to do and we’ll keep you updated as we make more changes,” said Schroepfer.
The privacy scandal centered around the British firm Cambridge Analytica that reportedly harvested the data to influence the 2016 Trump campaign, which Cambridge Analytica strongly denied. In a separate report by Quartz Media, it said that Cambridge Analytica and its now-suspended CEO Alexander Nix have boasted influencing the elections in Southeast Asia and elsewhere.
When Nix visited the Philippines in 2015 for a research trip, he discussed how the technology was changing the methods of campaigning.
Meanwhile, Facebook’s CEO Mark Zuckerberg is also scheduled to testify before the US Congress this April as lawmakers have demanded Facebook to explain itself.