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Qualcomm's headquarters in San Diego, California. / Photo by: Coolcaesar via Wikimedia Commons

 

Qualcomm has unveiled the 710 Snapdragon mobile phone chip which is geared towards giving mid-range Android phones some of the features found in flagship smartphones, according to Jonathan Grieg, writing for TechRepublic.

Kedar Kondap, vice-president of product management at Qualcomm, said the Snapdragon 710 features key AI capabilities and performance improvements that will change their customers' products into the ideal personal digital assistant. Kondap added that high-end camera features will be boosted by on-device high-speed AI processing without consuming too much battery power. 

The Snapdragon 710 chip was built using 10 nm fabrication technology and is equipped with multi-core AI engine and neural network processing capabilities. Its Kryo 360 architecture was built using ARM Cortex technology which promises a 20-percent increase in overall performance, 25-percent faster web browsing, and 15-percent faster app launch times than the Snapdragon 660.

The new chip will also have 4K HDR playback, an X15 LTE modem, and a Spectra 250 image processor. Both the X15 and the Spectra 250 are stepped down versions of the X20 modem and the Spectra 280 processor from the Snapdragon 800 chips series. Although the X15 will not have the gigabit speed that the X20 can generate, it is capable of 800 Mbps downloads and will have stronger signal strength. Qualcomm claimed that devices which will use the Snapdragon 710 chips can expect to see power consumption drop by 40 percent when video games and videos are being played. 

It is speculated that the Snapdragon 710 chipset will be sold in markets where mid-range Android phones, such as those sold by Xiaomi and Vivo, are the market leaders. It is not likely to be rolled out in the US where flagship phones sell very well. From such a viewpoint, providing mid-range Android phones with more powerful features that are sold at cheaper prices could reap a lot of success for Qualcomm that was not possible with high-end phones such as the Galaxy 9 and the Pixel.