How IoT Impacts Consumers and Online Marketers


An interconnected city. / Photo by: Getty Images


Digital technology has changed the lives of many and obscured the differences between offline and online life. According to BI Intelligence, a research and analysis service, the number of devices connected to the Internet of Things will grow by 200 percent between 2014 and 2019, showing the industry’s massive influence to modern life.

Internet of Things is the capacity of any device to connect to the internet or use a sensor to connect to another capable unit. There are several devices, such as headphones, smartphones, wearable devices, tablets, and even certain home appliances that can be connected to IoT.

When users and their devices have been integrated to IoT, the following effects can happen:

1. Since IoT enables consistent use of communication platforms, many individuals might be unaware of data sharing. Communication platforms including social media can share public information and everyday lifestyle of its users.

2. Search engine optimization is a process of affecting the online visibility of a webpage or website. With IoT, AI software like Amazon Alexa, Apple Siri, and Google Home will affect the ranking of websites based on natural language in queries, instead of the classical keyword-based ranking. In the future, the responses of virtual assistant software are likely more humanized than ever.

3. The data in IoT is enormous if someone will account for every connected device in a single developing region. This data require the assistance of another industry called big data. Information relayed and transferred via IoT platforms would go through big data servers for storage, while digital marketers use them to determine the interests of consumers.

IoT works closely with electronic devices, AI tools, and other digital technologies in order to sustain its connection. However, users should be cautious about what they share online even if there are strict regulations about data privacy.

“The undeniable power and potential of the growing IoT space has led it to becoming one of the most important factors impacting digital marketing today,” said Beth Kotz at Type A Communications.