Apple Pushes for App Subscriptions

Apps and Software

Apple's App Store is now mulling a payment for subscriptions. / Photo by: ymgerman via 123RF

 

A new trend has emerged when it comes to mobile apps and how they go about generating and receiving revenue. Just recently, an article that appeared on macrumors.com said that Apple has shared their thoughts through a video titled Insights that appeared on their developer site, focusing on the benefits of using the App Store subscriptions as one of the more effective payment methods for apps.

The video highlighted the creators of Dropbox, Bumble, Calm, and Elevate, and how their apps can create quality content and make the user experience the best it can be with the way their subscription methods work. These follow a popular trend on different platforms like Patreon, Twitch, and even YouTube to an extent. And there has been evidence that by using a more subscription-focused service, it results in a more productive workforce behind the product. It also eliminates the need for constantly airing ads that populate a mobile screen as the user waits for the app to load, which can be quite annoying.

Jesse Germinario, the creator of Elevate, commented in the same macrumor.com article, “The value for a user is that you’re not just buying this one thing at this one point in time, you’re actually buying something that’s evolving.”

Tyler Sheaffer, the developer of Calm, also aired the same sentiment by stating that if people were to use a subscription type of business rather than the usual “freemium” or “pay2play” methods, it will result into a more consistent way for both the business owners and the consumers to have a certain level of trust with one another, as well as a guarantee that the business will improve over time.

The efforts of Apple to push for a subscription-type of business for its apps on the App Store have become evident ever since a supposed secret meeting that was held a year ago where the company had had more than 30 software developers attend to encourage them to shift to a subscription-type business model.