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Microsoft has ended its support for Windows 8 powered smartphones. The US tech company said they will focus on the sector of the company. 

Windows for Mobile failed to keep up with the tough competition of the two leading smartphone operating systems --Google  Android and Apple iOS. Users of the Windows 8 powered smartphones were encouraged to upgrade to its latest Windows 10 version, shortly after Microsoft has officially curtailed its support for the outdated version last Wednesday, July 12.

The company is currently concentrating on business services, cloud computing, augmented reality, some parts of its mobile platforms with applications, virtual assistants, and other offerings.

"I think it's the death of Windows 8 phones; not the death of Microsoft's offerings in mobility," said Moor Insights and Strategy principal analyst Patrick Moorhead.

"Microsoft is very active in mobility, just not active in phone devices."

Last May, Microsoft released an upcoming Windows update aimed at keeping its desktop and laptop computers substantial to its users at the time where people are becoming more reliant on smartphones. Still, the company hasn't given up its fight against its competitors on the mobile industry.

Meanwhile, Windows Phone sales continue to decline due to a lack of new manufacturing partners and excitement in its platform. This is according to the industry tracker IDC, which estimated its market share at .01 percent in the first quarter of this year.

Improvements that would be useful to the operating system are sure to roll out later this year; designed to make applications built on the Microsoft platform to work simultaneously with various Internet-linked devices. This would create a "bridge" that would enable its users to further maximize the mobility of their devices. Although Microsoft's main business focuses on the software and services, having its own line of mobile handsets would enable it to optimize and enhance the user's experience.

Photo by: Kārlis Dambrāns via Flickr