The Use of IoT in The Retail Industry


The Internet of Things is one of the things that can connect technology and humans in a daily basis and one of it is in the retail industry / Photo by: Tariq786 vioa Pixabay


Pretty soon, we will live in a world where technology and human connection reign supreme, and this can be exemplified by some of the benefits of the internet of things (IoT), which managed to work its way into an industry like that of the retail industry.

In many ways, the internet of things can have a big impact on the way we shop, or experience shopping. According to IOT For All, IoT is useful in three major ways. Firstly, IoT technology can be used to make each shopper experience as personalized as anything has ever been.

Imagine walking into a store and having notifications on products and discounts sent to customers’ personal phones. There are legitimate studies looking into the satisfaction that this will bring customers in the future, with 6 in 10 customers saying they would appreciate a “beacon campaigning” of the stores around them.

Aside from beacon campaigning, or the idea of having alerts sent to one’s personal phone, IoT can also incorporate customers’ individual preferences and match them with preexisting store products, which will serve as “incredibly valuable data from a marketing perspective.”

IoT can also lend a hand m supply chains, assisting their human operators through the use of GPS and RFID technology to ensure that each product is carefully tracked and monitored and tallied accurately during inventory management. For many companies in the package industry, this technology will help them monitor if a package has been damaged or if the shipping has been delayed, boosting the package delivery service’s reputation.

Finally, IoT can also help in voice-assisted commerce, or the type of technology that will allow you to shop and buy things online by just speaking it to voice assistants like Alexa or Google.

IOT For All notes that this last one won’t be easy to develop, since voice-enabled commerce and traditional browsing are still technically different, as the former will likely “take time to optimize listings for how consumers shop using voice technology.”