|Apple decided to cancel the AirPower wireless charger due to it did not passed their own standards / Photo by: Daniel L. Lu via Wikimedia Commons|
Big Silicon Valley companies are all about innovation and competing with others for the public’s attention when it comes to the release of the latest and greatest products. It, therefore, comes as a surprise when Apple decided not to pursue anymore one of its high-tech projects that remained under wraps.
Though unreleased, this lack of public attention was not the force that had driven Apple away from pursuing its wireless charger initiative. Rather, it is their own high standards.
That’s not necessarily a bad thing since Apple prides itself with quality products that can meet the needs of the market. According to Gadgets Africa, the AirPower, as Apple had taken to calling their wireless charger, was actually discontinued even in its nascent stage because it reportedly “will not achieve” the company’s high standards.
The cancellation of a prototype or an upcoming product is not a rare occurrence in an industry always hungering for the next big thing, but the AirPower’s sudden death was a big deal, in large part because it had been highly anticipated.
What’s more, the anticipation was even well-cultivated, as Apple had actually released plans for the AirPower back in 2017. Two years ago, the company made this announcement and said that it would be accompanying the iPhones 8 and X, but even as 2019 rolled around, Apple users are still pretty much stuck with wired chargers.
Gadgets Africa reported that one contributor to the fact that Apple eventually canceled the project was because they had set such high expectations for the product and refused to imitate other wireless chargers that had already been released.
By pushing their limits on hardware design, Apple has always gone for an approach that consisted of them releasing updates or hardware first before dealing with the problems later on, which is also the reason why the iPhone 7 ended up just having the twin-lens system instead of the single lens version idea that they had been sitting on, but would still make the phone actually better.