New Information Leak on iPhone Underlines Apple’s Grueling Resolution

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Apple Inc is putting its bets on software to push its 2019 iPhone through and create an emotional connection to consumers as the upcoming phone is thwarted by lack of high-end technology / Photo by: Jiří Sedláček via Wikimedia Commons

 

Apple Inc is putting its bets on software to push its 2019 iPhone through and create an emotional connection to consumers as the upcoming phone is thwarted by lack of high-end technology, like 5G network, and a displeasing and unfashionable design.

This would mean new features to the iOS 13 will carry the burden of expectations, Forbes senior contributor Ewan Spence wrote in an article. He said that it's possible to focus on some features that consumers can identify now and determine if they will support additional sales of iPhone units.

"First up is Siri. The land of voice-powered digital assistants is getting a touch crowded, with Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant already prominent," Spence wrote, adding that Apple's Siri will be given additional "intents" to provide the software with more access to information.

The senior contributor explained that while the planned intents can be easily offered as something new and exciting, Apple's ongoing improvement of Siri is "table stakes" for it to stay in the competition—this is unless the giant tech firm makes a "fundamental breakthrough."

Spence said the same could be said for the enhancements to NFC. Because of the leak by the UK Government, developers are getting their hands on additional access to the iPhone's NFC capabilities. However, he added, this capacity is also something that's already found on Android—which means Apple is trying to catch up to Android once again.

"You’ve then got the additions to ARkit, which is expected to allow developers to read human poses, support AR headsets, and touchpads on gaming controllers," he wrote. Spence further said that while these are great additions, only a few will buy a new iPhone because of the AR potential it holds and that volume will not be enough to salvage the phone's declining sales figures.

These are the three areas that the iPhone maker will be improving over the summer, but these will not be enough to cause a positive impact on iPhone sales. This is due to the fact that these updates already exist, in some form or another, in the Android world. Although they could support in maintaining consumers for iOS-powered handsets, it's unlikely that these upgrades in the software are going to attract a legion of users to change their platforms.