|Acording to one executive, an Internet of Things (IoT) fleet management platform, said that the freight industry could benefit greatly through the help of IoT to make the industry more prepared when they face problems like driver shortages in the future / Photo by: Marcus Wong via Wikimedia Commons|
Jack Kennedy, CEO of Platform Science, an Internet of Things (IoT) fleet management platform, said that the freight industry could benefit greatly through the help of IoT to make the industry more prepared when they face problems like driver shortages in the future.
According to FreightWaves, driver shortages are among the common problems the freight industry is facing now. One of the reasons is because the industry has to amplify its attractiveness to the millennial driver population. Because technology has already helped some sectors with devices and tech-driven campaigns and changes in the system, IoT is the next stage in making sure that the industry is helped along, as well.
A misconception of this conundrum to attract drivers to apply for jobs in the fleet is the presence of the “generational gap,” as well as the age of the drivers in relation to technology. In other words, people fear that introducing technology to the system might daunt drivers who are already working in the fleets and intimidate them so much that they may not use technology at all.
Kennedy debunked this, saying that technology has influenced a better part of the population of workers in the fleet that a majority of them are actually tech-savvy.
“A fair number of drivers, regardless of their age, are tech-savvy today. They have smartphones, are used to downloading apps, and are familiar with solving problems on the phone. This is pretty universal,” he added.
Using technology in the freight industry can also give them the advantage of connecting consumer experience with the experience of the drivers. Kennedy also noted that many drivers turn to technology to help them with the things that they value in their jobs, such as driving efficiency and driver retention.
“When we talk about driver retention, what we really mean is the quality of life and driving experience. Retention should not be thought of as an outcome, but rather as a measure of the quality of life and user experience,” Kennedy said.