|Japanese chat app, Line, is following Facebook's steps in cloning Snap in its new update that features the "story" concept / Photo by: Jon Russell via Flickr|
Japanese chat app, Line, is following Facebook's steps in cloning Snap in its new update that features the "story" concept.
On Friday, Line announced that it will be adding stories that disappear after 24 hours to its timeline feature—a feed similar to other social networking apps found in its app—and user profiles, TechCrunch reports.
According to them, the update is now available to users and the concept is very identical to Snap, Instagram, and other social media apps that adopted the time-limited content.
“As posts vanish after 24 hours, there is no need to worry about over posting or having posts remain in the feed,” the company wrote in an update. “Stories allows friends to discover real-time information on Timeline that is available only for that moment.”
The new feature could help Line's timeline tab gather more audience, while the company could fall into Snap and Instagram's steps in monetizing stories by allowing business access. Such a venture could work well for Line since users are likely following business accounts already.
While Line doesn't have the massive reach of Facebook's roster of social apps, it is still the top messaging platform in Japan and is very popular in other Asian countries like Thailand, Taiwan, and Indonesia.
The Japanese tech firm doesn't disclose global user numbers, but it did report a total of 164 million monthly users in its four key markets as of the first quarter of 2019. TechCrunch says the new figures are a million lower compared to last year's numbers.
Out of the 164 million users, Japan accounts for nearly half of it with 80 million users. It tops Thailand with 44 million, Taiwan with 21 million, and Indonesia with 19 million.
Although the company's growth has stagnated, Line was able to boost revenue with its foray into services—covering ride-hailing, food delivery, music streaming, and payment services in Japan. Increased advertising on the app's timeline tab also accounts for the revenue rise, and could also be the main reason for the release of the stories feature.