Autonomous drone delivery brings you the luxury of burgers, sushi, and beer

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Residents of Reykjavík, Iceland are the first to benefit from a new service delivering online food orders like hamburgers, sushi, and even beer.

The system comes from a partnership between Israeli drone logistics company Flytrex and Icelandic eCommerce company AHA. Flytrex then just proved that drones are more efficient options in terms of logistics.

Amazon has been working on drone delivery for some time and saw success with some deliveries in the UK. Convenience store giant 7-Eleven has also experimented with commercial drone delivery in Reno, Nevada. Though other companies have already been trying this method of technology, Flytrex is confident to say that this is the first time a fully operational on-demand drone delivery service has launched in an urban area.

The normal path that delivery drivers would have to make to reach the same location is a winding one around a wide river that would take around 25 minutes. Drone delivery for the same route only takes four minutes. These drones use smart mapping to adapt to other environments and operate at about 50 meters in the air, which means they can clear most obstacles, according to the company.

According to Flytrex CEO and co-founder Yariv Bash, Flytrex is already working on a project in an area with many high-rise buildings, and said; “In high-rise environments like Manhattan, the most likely scenario is to have drones deliver packages at the entrance to buildings or on rooftops, which our system is already capable of doing -- technologically speaking.”

Photo by kimhyeri via pixabay