Self-driving pizza delivery soon via Domino's, Ford collaboration


A recent announcement issued by car manufacturer Ford and pizza chain Domino’s may spell bad news for delivery drivers. Their joint press release stated that Ford is teaming up with Domino's to deliver straight-from-the-oven pizza using Ford’s self-driving Fusion test vehicles.

Customers will soon have the capability to track their order using GPS and a modified version of Domino’s Tracker. You will receive a text message saying that the pizza is already outside. There won't be delivery boys standing on your porch; instead, a unique code will be given to you to unlock Domino’s Heatwave Compartment.

“The initial focus of our research together is understanding the last 50 feet of the delivery experience. What that means is we will be looking at how customers respond to this new experience, which will require them to interact with the self-driving car instead of a delivery person — walking out to the vehicle instead of just walking to answer their front door,” according to Sherif Marakby, Ford’s VP of Autonomous Vehicles and Electrification.

Ford, being one of the leading companies in terms of automotive innovation, is also making initiatives to be at par with other companies in terms of self-driving cars. In a recent report, the Blue Oval is getting itself involved in manufacturing autonomous cars and is set to release a model of a fully self-driving car with detachable steering wheels by the year 2025.

Photo by: emran Kassim via flickr