Google Rolls Out the Coming Chrome Update

Technology > IT

Photo by: Shawn Collins via Flickr


Google announced its latest version of Chrome browser where ads will be blocked automatically.

With the goal of making the browsing experience better, the multinational tech company will release its latest security update, supporting the Coalition for Better Ads -- a group that is dedicated to improving ads online.

Google says that it is a part of their effort to maintain a sustainable web for every user, and they also want to help publishers with good ad experience to earn.

Google’s Senior Vice President of Ads and Commerce Sridhar Ramaswam wrote in a statement that in reality, “it’s far too common that people encounter annoying, intrusive ads on the web -- like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page.”

Some ad insiders though, are confused as to Google’s sole decision on what ads are not okay and what are those that pass their standards.

Startup ad network Parsec’s CEO Marc Guldimann says Google is blowing their business because they need to run a different Chrome-approved advertisement. “Let's not joke ourselves. They own the browser. We're playing in their world. They set the rules,” Guldimann says.

Google maintained, though, that the changes will ensure that content creators will continue to have a sustainable path to fund their work in internet advertising.