Apple Purchases Canadian Firm Vrana in $30M Deal


Photo By Bradleyy Hook via PEXELS


In a $30M deal, Apple purchased Canadian firm Vrana, which produces an augmented reality headset called Totem. This move is a step forward in the tech giant's development of its own AR headset, which is code-named T228.

Designed to run on Windows 10, the Totem headset is said to allow a totally immersive experience to its users. It has been raved about by journalists although it has never been put out on the market yet.

The forward-facing pass-through cameras on the headset virtually replicate the environment on its OLED displays found within the headset. These allow the manipulation of virtual objects as it blends the real world with the virtual, producing a highly realistic experience for the user.


According to Bloomberg's Mark Gurman, Apple's T228 will run a version of iOS called reality iOS or rOS for "reality operating system". It will run on a new chip and have its own display. Apple is believed to be looking into touch panels for the headset, as well as control using head gestures and voice activation through Siri.

Catcher Technology has been reported to possibly be tapped to make parts for Apple's augmented reality glasses. While Catcher chairman Allen Horng hasn't confirmed this, it is known that the Taiwanese company already manufactures the casings for Apple's products.

Since March, it has been rumored that Apple will be introducing augmented reality glasses. A patent application showing how these would work was filed by the company in July.

Bloomberg says that Apple aims to complete the AR technology in 2019 and ship the headset as early as 2020.

Sources claim that following the $30M deal, a number of the Vrana's employees have already gone to California to work for Apple.